A simple guide for retailers

Today’s customers care about how their clothing is made. They want to know their purchases support both people and the planet—but they also appreciate explanations that are simple and credible.

At GOEX, sustainability isn’t just a label. It’s built into the materials, components, and production choices behind every garment.

This guide gives you simple ways to talk about GOEX sustainability in-store, online, or on product pages.

1. Start With the People

Sustainability starts with people.

Every GOEX garment supports fair-wage jobs in Haiti, helping workers provide for their families and strengthen their communities. When customers choose GOEX, they’re supporting ethical manufacturing and dignified employment.

You can say:

“Many GOEX styles use recycled materials, including recycled polyester made from plastic bottles.”

2. Recycled Materials Reduce Waste

Many GOEX garments include recycled polyester, often made from repurposed plastic bottles.

Instead of ending up in landfills, those materials are transformed into durable fabrics designed for everyday wear. GOEX also incorporates recycled materials into small details like labels, trims, and drawcords—because sustainability shows up in the details.

You can say:

“Many GOEX styles use recycled materials, including recycled polyester made from plastic bottles.”

3. CiCLO® Technology Helps Reduce Microfiber Impact

Some GOEX fabrics include CiCLO® technology, an innovative fiber ingredient that helps synthetic materials behave more like natural fibers if they end up in environments like landfills.

This allows GOEX garments to maintain the comfort and durability customers expect, while helping reduce the long-term environmental impact of synthetic textiles.

You can say:

“Some GOEX fabrics include CiCLO® technology, which helps synthetic fibers break down more like natural materials at the end of their life.”

4. Designed for Longevity

GOEX garments are designed to last.

Instead of fast fashion, GOEX focuses on durability, comfort, and repeat wear—creating garments customers will keep in their wardrobe for years.

You can say:

“GOEX clothing is made for longevity—designed to be worn again and again.”

Quick Talking Points for Retail Staff

If you need a short version, here are a few easy talking points:

• GOEX garments support fair-wage jobs in Haiti.
• Many fabrics include recycled materials, including recycled polyester.
• Select styles feature CiCLO® technology to help reduce microfiber pollution.
• Even small components like labels and trims use recycled materials.
• Garments are designed for durability and long-term wear.

30-Second Sustainability Explanation

If a customer asks about GOEX sustainability, here’s a simple way to explain it:

“GOEX focuses on sustainability in three main ways. First, every garment supports fair-wage jobs in Haiti. Second, many styles use recycled materials like recycled polyester and recycled trims. And third, some fabrics include CiCLO® technology that helps synthetic fibers break down more like natural materials. The goal is clothing that’s better for people, better for the planet, and made to last.”

Product Description Language (Copy + Paste)

Retailers are welcome to use this language in product listings or signage.

Short Version
This garment supports fair-wage jobs in Haiti and incorporates sustainable materials, including recycled components. Select GOEX fabrics also feature CiCLO® technology designed to reduce microfiber persistence.

Medium Version
GOEX garments support fair-wage employment in Haiti and incorporate thoughtful sustainability choices, including recycled polyester and recycled trims. Select fabrics feature CiCLO® technology, an innovative fiber ingredient designed to help synthetic materials behave more like natural fibers at the end of their life.

Now that you know how to talk to your customers about GOEX, ready to stock up?