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      GOEX Spring Trend Is Here!

      GOEX Spring Trend Is Here!

      You all regularly ask us how we decide to introduce new colors and how we decide which colors and styles to stock.  We would love to tell you that we had this all dialed into a science but that’s really not the case.  There’s a lot of reviewing what’s happening in fashion combined with listening to our clients and analyzing what sold or didn’t sell the year before.  And we’d be lying if we said sports teams in key markets didn’t have a bit to do with it! 😊

       Sales data and your feedback both definitely matter!  You, our customers, vote with your purchases and your comments.  Our sales team regularly reports on what you’re asking for.  When the requests start to pile up, we look very seriously at a color, especially if it’s an obvious hole in our collection.  Over the past few years we expanded a lot in earth tones and pastels based on feedback from our customers.  We were strong in jewel tones and neutrals but lacked these other two categories.  So we brought you olive, amber, mustard, sage, rose and lavender.  All of these colors have done really well and helped round out our color palette. 

       National fashion trends also matter!  Some colors are good in certain markets but not necessarily nationwide.  Classic purple for example – it’s a great color if you’re a K-State fan but overall in fashion it’s not a popular color.  So we stock versions that are easier to wear (like berry & lavender) and keep classic purple ink on hand which looks great on heather grey or vintage white.  National trends have brought you colors like neon pink (Barbie-core anyone) and wine.  Both of those colors have been all over fashion the last couple of years.

       As we look at the new colors and styles for 2023, you see style very much influenced by the trends toward neutrals and work wear.  You’ll continue to see henleys and boots paired with denim and trucker hats.  Speaking into this trend, we’re bringing you a heavier weight eco-cotton in black and ivory.  This is not for all of you who love the feel of our triblend.  But for those who love a rougher, heavier weight tee, you’re going to love these!  And they’re super eco-friendly with upcycled and recycled content.  Speaking of the workwear trend, we’re also adding camel fleece to the line this year!  Our best-selling unisex premium fleece hood is coming in a warm camel shade you’ll want to live in!

       Comfort remains key at GOEX as always!  So our super soft bi-blend fleece will also a get a new color this year – teal!  If you didn’t already know, we have an awesome NWSL team in Kansas City, the KC Current.  They made an incredible playoff run last year and are building the first stadium in the country specifically built for a professional women’s soccer team – how cool is that?  You already love our teal triblend so this seemed like a great year to add fleece.  Both will be a new shade, slightly lighter than our current teal.  It pairs really well with red as a recent Vogue cover highlighted!

       One of our 2023 Resolutions is to the listen well.  New product and color is one area where we hope you can see that we’ve been listening but we want to hear more!  Keep sending us those notes telling us what you love and what you’d like to see.  No promises but the more feedback we receive, the better job we can do of getting you the products and colors you want!  Email, call, ping us on social media or check in with your sales rep.  We love hearing from you!  Let us know what you think about spring trend!


      JESSICA RAYExecutive Director

      New Year's Resolutions

      New Year's Resolutions

      I cannot believe that 2022 is coming to a close.  We started this year still struggling with supply chain but hopeful for a year of stabilization and growth for the business and for our team.  And despite all the challenges in Haiti and in the US economy, we saw incredible growth in 2022!  We are SO grateful to our community for your ongoing support!  Below are some thoughts as we reflect on 2022 and look to 2023.

      As we started the year, we had four resolutions we shared with you:

      1. Thankfully, as we moved into 2nd quarter, supply chain loosened and we started building inventory.  We can share that we’re closing out 2022 with 100,000 more garments on the shelves than when we started!  This means we’re in a better spot than ever to service our clients with excellence!
      2. Build deeper connections between clients & makers. We hope you enjoyed the Instagram lives we hosted throughout the year, the stories from our team on Mother’s & Father’s Days and the updates Ariane provided regarding the political & social instability in Haiti and what that means for the team.  To all of you who sent words of encouragement, donated to provide additional food for the holidays or placed an extra order to keep everyone working, THANK YOU!  If you don’t feel connected to our mission, I’d love to hear from you!  Please share your ideas on how we can better engage you and others in our community!
      3. Get local! We love designing to support local retailers!  In 2022, we doubled the number of boutiques around the country carrying GOEX graphic tees.  Check out this map that shows you where to find our product near you: https://goexapparel.com/apps/store-locator
      4. Build a Best in Class Team.We believe in ongoing investment in our team so they can serve you with excellence!  Both in Haiti and the US, we invest in both training and fun so our employees can do their jobs with excellence and enjoy one another in the process.  We hope you see the fruits of those efforts in every garment and print we send you.  And when we don’t live up to your expectations, please let us know so we can both make it right and learn from the mistakes.

      So what do we have planned for 2023? 

      1. Grow!With the shelves full and our capacity expanded, we are ready to service rapid growth in 2023.  The more shirts we sell, the more jobs we sustain.  But we need your help!  Please consider referring new customers to us!  We provide garments to any type of organization – from manufacturers to banks, family reunions to schools, local boutiques to national non-profits – the list of potential clients is endless.  If you know someone who purchases custom apparel, we would like the opportunity to earn their business.  And coming this spring, we’re going to reward you for those referrals – stay tuned!
      2. Support and Promote Fair TradeWe know we cannot fix the apparel industry on our own!  This work requires an army of educators, consumers, businesses, manufacturers and more.  What we can do is our part!  We can link arms with those in our community and help grow the movement.  Watch for even more collaborations, giveaways and co-branded goods in 2023 as we work to be a tailwind to others!  One of our favorite things is customer spotlights – if you purchase from us, please send in pics of your tees so we can share the and celebrate that you’re part of our Fair Trade family!
      3. ListenWe want to hear from you!  What do you want to know?  What do you think about our brand, our product, our partners?  How can we better support you?  What products or services could we provide that would make your life easier or meet your needs?  Send us an email.  Leave a product review.  Give us a call.  Stop by and visit.  Ping us on social media.  We love hearing from you and we want to hear more!
      4. Stay CreativeWatch for new collections from our creative team!  We love creating designs your customers will love.  Many of you get inspiration from our graphics collections and trend reports – watch for more of all of that in 2023.  In addition, we’re pushing our fabric supplier and ink suppliers to stay on top of innovation and sustainable options and we look forward to sharing those things as they become available!

      Your Impact in Haiti

      Your Impact in Haiti

      As we celebrate Thanksgiving this year, we cannot help but give thanks for all of the partners who continue to support us and our employees.  Our mission is to connect you, the customer, with our makers, in order to sustain fair wage jobs and empower families through the dignity of work. 

      In addition to supporting our teams in Haiti and Kansas City, we were able to award our first ever GOEX Grant in the US to support an organization investing in job training for transition age youth.  We awarded that grant to Look Ma No Hands in September and are excited to see how they use the funds to grow their program and impact even more students.

      The Dominican Republic & Haiti: An Update From Jessica Ray

      Stuck in port since August, a container of fabric arrives at LIFE Haiti, ready to be sewn

      Hi GOEX family – I’m on my way back from visiting the factory we’re working with in the Dominican Republic and wanted to take a few minutes to update you on the trip!

      Happy Holidays,

      Haiti Update 10/27/2022

      Haiti Update 10/27/2022