GOEX | What’s the story behind our name?Jane Chaffee
May 22, 2019
We’re often asked about our name, and it’s a story we love to tell. After all, there’s a lot in a name, right?
At GOEX print + apparel, we believe in the power of commerce to create positive social change and improve lives. Commerce, in contrast with charity, always requires an exchange – “giving, or transferring in consideration of something received as an equivalent.” And creating social change means going out in the world to identify need and develop solutions. This is not a passive endeavor, it requires active engagement and a clear understanding of how to help without harming.
These fundamentals led to the name GO Exchange — “GO” discover the world around you and “Exchange” goods that promote positive social change.
GOEX for short.
For those who have been around since the humble beginnings of GOEX, you remember when we were sewing a small collection of apparel, primarily jammie pants, and also selling artisan goods. While this supported seasonal production on a small scale, it wasn’t effectively using commerce to create lasting change. Commerce requires a commodity product and larger scale production. Thus the shift to custom apparel and the related investments in equipment both in Haiti and in Kansas City. We now have the capacity to manufacture and print hundreds of thousands of garments each month, employing hundreds of people in stable jobs. And we can scale efficiently to serve increasingly large or complex accounts.
So, from now on, when you think of GOEX, we hope you’ll be encouraged to do two things:
- GO — Get out and experience things and people. Learn from those who are different from you. Discover how you can support efforts to create positive and sustainable social change. Or travel with us to Haiti to see our Fair Trade apparel facility!
- Exchange — Use the power of your purchases for good! Choose products from Fair Trade or ethically conscious companies. Support local jobs, especially those companies compensating their employees well and engaging in the community.
You make a statement with every purchase you make! What do you want yours to be?