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      Impact — Feel good. Do Good.

      The Dominican Republic & Haiti: An Update From Jessica Ray

      Stuck in port since August, a container of fabric arrives at LIFE Haiti, ready to be sewn

      Hi GOEX family – I’m on my way back from visiting the factory we’re working with in the Dominican Republic and wanted to take a few minutes to update you on the trip!

      Happy Holidays,

      It's Independent Retailer Month

      It's Independent Retailer Month

      July is Independent Retailer Month. Independent Retailer Month is a shop small event that runs annually throughout July. In order to highlight positive social and economic impacts, we encourage consumers to shop indie! 

      According to the Census Bureau and Small Business Administration, independent retailers employ approximately 51 percent of the U.S. workforce, excluding non-farm workers. In addition, they often supply products and services normally not found in big box stores. 

      Shop Indie

      Woman overlooking scenery

      How many times have you strolled by a brick-and-mortar store and wanted to stop in? Seize the opportunity this month!  Wanting to stay home? That’s totally cool. Many independent retailers, like us, have online stores that offer in store pick up or low cost shipping. Snuggle in, grab a cup of tea, and browse away. 


      Feel good. Do good. 

      Made your purchase? Happy post check out? That’s amazing! You can continue to support beyond your purchase. Here’s some ways to support small businesses after your purchase:


      • GET SOCIAL - Follow, react, comment, AND tag photos of their products/services. By actively engaging with small businesses on social media you are helping to metaphorically cast a wider net. A heart/care reaction paired with a well placed emoji can increase a small business’s reach from 1% to 4%. That’s a huge impact!


      • TELL EVERYONE - Word of mouth continues to be the greatest value when it comes to advertising. Do you absolutely love your new top or had a terrific time watching an old favorite at an art house theater? Tell everyone! Let your friends know. Publicly post reviews online. Tag businesses in your blog. Do you have friends looking for specific items or services? Be the one to let them know. Be vocal any way you can and advocate for your favorite small businesses!


      • SHOW YOUR GRATITUDE - If a business goes live on social media, tune in. If they’re hosting an event (virtual or safely in person) show up. Also, take the time to thank them! It’s way too easy to get caught up in “what if’s” and feelings of defeat. Sending a message on their social media or mailing a thank you card can brighten a small business owner’s world and can give them the boost they need to keep going.


      Shopping small ensures that you’re getting quality products and phenomenal customer service. They contribute to a community’s culture by creating jobs, growing awareness, and lifting up neighborhoods. Doesn’t it make you feel good knowing that you’re helping your community grow? They work hard to fulfill their missions. They’re dreams are literally YOUR happiness so do your part to keep them open and thriving.


      GOEX - Small But MIGHTY

      Encouraging consumers to shop local is good. What’s even better is empowering businesses to sell products that are ethically sourced. GOEX Apparel is dedicated to making fair trade products accessible to independent retailers. You have the ability to change lives through your purchase as an individual and as a business owner. Through a simple tee we can give purpose. 

       Feel good. Do good. 


      Independent Retailer Month

      When you go with GOEX, you're making an impact on the environment. PLUS you are helping to sustain dignified, fair wage jobs that help families stay together. It’s a quality that’s better for our planet, better for the maker, and better for you. You can be proud knowing that having a GOEX tee in every pop of color makes a great impact. Thank you for shopping small and giving your purchase purpose. 


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      Follow the story

      We strive to be bold with our words and represent the ideals we believe. If you like what we stand for, we want to share more! Stay in the loop by signing up to receive our newsletters and following us on InstagramTwitter, and Facebook.

      Goin’ Green | Stayin’ Green

      Goin’ Green | Stayin’ Green

      Sustainability is a growing trend in our everyday lives. This is great news for humanity and for the planet. Over the last decade, we have all made great strides to protect the world we inhabit and have become more aware that our actions have a huge impact. From rethinking how we shop to exploring alternative fuels, the human race is on an eco friendly roll. 

      Going green can be challenging, though. Changing habits requires time, planning, education, and resources. In a world where instant results and cutting corners are the social norm, knowing who’s actually walking the green path can be tricky. Enter greenwashing. 


      What is “greenwashing”?

      Greenwashing is a term used to describe a form of marketing in which green values and green marketing are fraudulently used to persuade consumers that an organization’s products, aims and policies are environmentally conscious. It’s downright deceptive. It is the responsibility of an organization to foster an honest, healthy relationship with the consumer. By participating in greenwashing, an organization is acknowledging the values of consumers but takes no action towards embracing those values.  


      Types of greenwashing:

      • Environmental Imagery – This is when an organization uses images such as leaves, animals, recycle icons, etc. on their packaging with little or no insight to the why or how.
      • Irrelevant/Exaggerated Claims and Misleading Labels – This is when an organization uses phrasing like “100% natural” or “contains no chemicals” when in reality these claims are self-created and self-declared. These products might not contain certain chemicals or manufactured a certain way because those chemicals or practices might actually be illegal making the claim immaterial. One of the biggest offenders is “Made from Recycled Materials” – many brands market products this way regardless of how small the percentage of recycled content. 
      • Hidden Trade Offs – This is where an organization claims that they’re being environmentally conscious but they are doing so by exploitative means. A company may be using 100% recycled products but are they recycling those products through sustainable means? 


      How can organizations get away with this?

      The truth of the matter is that monitoring truth and transparency in advertising is still an evolving matter. There are many groups worldwide that are beginning to encourage critical analysis of advertising practices. In the meantime, it’s up to us to keep our eyes open to what really is and what is just a superficial selling point. 


      How to identify truly sustainable products?

      • Look beyond the label – really dig into how a product is made, what it’s made of, and at what cost.
      • Look for proof of green practices – can 3rd party nonprofits or advocacy groups (like the Fair Trade Federation) vouch for their efforts? Is the company completely transparent about how they conduct business? Do they answer your questions in a timely, direct manner?
      • Educate yourself – Know what sustainability means and know your values. Does the organization you’re supporting support your values and ethics?


      How GOEX walks the walk

      Being a sustainable enterprise is not something that you can scratch off of your to-do list. It’s a continued, conscious effort that requires constant introspection and full transparency. In 2020, we introduced buttons, labels, drawcords, twill tape and packaging made from recycled plastic. We also introduced a line of garments created from remnant fabric diverting waste from landfills – our ladies rib tee, rib tank and rib cardigan are all created from scrap fabric! In 2021, we added zippers to the assortment of components using recycled plastics. We will also continue to expand our assortment of garments made of eco-triblend fabric diverting even more plastic from landfills. We are also reusing boxes that originate in Haiti – be sure to look for a sticker indicating your box is on its second journey! We are proud to walk the walk and encourage you to hold us accountable. 

      Our continued efforts to do good is what differentiates us from most apparel companies. Over the past decade, our core story has remained the same – we exist to create and sustain fair wage jobs that empower employees to care for their families and to make the planet a healthier place for the next generation. In short? Feel good. Do good.



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      Follow the story

      We strive to be bold with our words and represent the ideals we believe. If you like what we stand for, we want to share more! Stay in the loop by signing up to receive our newsletters and following us on InstagramTwitter, and Facebook.

      GOEX Honors Our Working Moms

      GOEX Honors Our Working Moms

      Mother’s Day is a time to honor mothers, grandmothers, and great-grandmothers for their contribution to family and community. Working mom’s attribute to nearly 40% of participants in the global labor force (Catalyst.org). Working mom’s face incredible challenges while contributing to the success of their work and home life. In fact nearly 70% of full time working women do all or most of the caregiving in their home. (Forbes)  The statstics prove that mom's keep the world turning. (We knew that before the reports but you get the idea.) 

      There’s no doubt about it - mom’s are champions and we at GOEX want to take the opportunity to give our working mothers the spotlight. Meet some of the working mom’s of GOEX/LIFE:


      Life S.A., Haiti

      Perpetua St. Clair, Finance & HR Specialist at LIFE

      Perpetua St. Clair, Finance & HR Specialist at LIFE

      "Being a mother made me a better professional, because coming home every night to my daughter reminded me of what I was working for. I want her to know something that I feel is important. LIFE/GOEX gives me that opportunity to teach her that a woman has the power to positively influence those around her and bring her piece to contribute to a better world. I love work, I love her, and I love what I’m doing at LIFE/GOEX. And being a professional made me a better mother, because I’m pursuing my dreams. I modeled my actions to raise her with love, respect, and dignity."


      Ariane Manuel, General Manager at LIFE

      Ariane Manuel, General Manager at LIFE

      "Being a working mother is a challenging yet powerful feeling. As much as I would love to spend every minute with my daughter, working at LIFE/GOEX gives me a sense of purpose. I wish to lead by example in everything I do, and will do in the future. I hope to raise an independent young lady with honesty and integrity, kindness, gratitude, and respect."


       GOEX, Kansas City

      Meghann Wheelock, Product Manager at GOEX

      Meghann Wheelock, Product Manager at GOEX

      “I didn’t think that working in the fashion industry and being the type of mom I wanted to be was achievable prior to working at GOEX, but the commitment to helping families includes employees and I am so grateful. I hope to teach my daughters to value and love people.”


      Jessica Ray, Executive Director

      Jessica Ray, Executive Director

      “Working in a place that exists to support and empower families is an incredible gift when you’re a working mom. We still have high standards and expectations but we also have a lot of flexibility and grace because of the value placed on family. When I came to GOEX (almost 8 years ago), my husband and I had just begun our foster care journey and it quickly became evident that at least one of us would need a job that was supportive of the needs of the kids in our home. During my tenure, I’ve parented a dozen kids and my co-workers have been incredibly supportive. I’m now mom to a seven year old girl who keeps me on my toes! She loves coming to work with me, saying hi to everyone and even helping in the print shop. I work really hard to live out the GOEX fair trade values outside of work. Because of that, my daughter reminds her friends to pick up trash and recycle correctly. She’s totally fine with second hand clothes and we’re working on intentional purchasing instead of a constant need for things. She saves her money and has to think through what she wants to buy. We spend as much time as possible outdoors valuing experiences and time together over stuff.  Above all, we work to teach her kindness to all of those around her. We are a people first company and I want to instill that value for others into the next generation!”


      “The Hand That Rocks The Cradle Rocks The World.” - William Ross Wallace

      Motherhood is sacred. Through mother’s we learn, grow, and gain support. As individuals, we can honor our mother’s by providing the same safe and nurturing environment they have given us. As organizations and companies, we can prioritize the success of our working mother’s by creating better conditions for their success. By cultivating this and more we create a better world. This Mother’s Day, join us in celebrating their contributions, persistence, and incredible care.



      Follow The Story

      Smart Phone IconWe strive to be bold with our words and represent the ideals we believe. If you like what we stand for, we want to share more! Stay in the loop by signing up to receive our newsletters and following us on TikTokInstagramTwitter, and Facebook.


      Become a GOEX Guardian

      Become a GOEX Guardian

      Content creators! Influencers! Do gooders! Ethical consumerism advocates! Lend us your ears! 

      After nearly a year of preparation and testing, GOEX is thrilled to fully launch the GOEX Guardian Program, the GOEX Guardian program is our ambassador program that seeks to further our goals of job creation and sustainability. 


      What is a GOEX Guardian?

      A GOEX Guardian is a brand ambassador who’s passion lies within people, planet, and the Fair Trade movement. This person knows the power of purchase and strives to change the world through. The goal of the GOEX Guardians program is to increase GOEX awareness and integrity while cultivating a community of ethically conscious consumers. A GOEX Guardian sees this opportunity as more than a goal - it’s a mission. 

      The Mission: Feel good. Do good. You have literally changed lives with your purchase. Your continued support and voice is valuable to us. Your mission should you choose to accept it is to: tell everybody! If you love wearing GOEX as much as we love being GOEX, be vocal about it! Help us create jobs and make the planet a healthier place to live by telling your friends and neighbors about us. 

      The Benefits: It feels good to help the planet and help keep families together by liberating them from poverty. It feels great to tell your friends about the good you do too. We want to reward you for your efforts. By helping us spread awareness about GOEX, we want to offer you a slice of the pie.

      How do you become a GOEX Guardian?

      GOEX Guardians Affilaite Program


      Feel good. Do good. You have literally changed lives with your purchase. Your continued support and voice is valuable to us. Your mission should you choose to accept it is to: tell everybody! If you love wearing GOEX as much as we love being GOEX, be vocal about it! Help us create jobs and make the planet a healthier place to live by telling your friends and neighbors about us. You can apply to be a GOEX Guardian HERE


      Once your application has been approved, you’ll be given a unique URL. Use this URL on your blog, website, social channels, e-newsletters, wherever your communities can click! 


      Earn commission on each verified purchase and make an impact! Commission is paid electronically through PayPal on a monthly basis. You can view our terms and conditions and privacy policy HERE


      GOEX Guardian Program

      For more information you can email us cs@goex.org