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      Fashion in the Pandemic Era

      Fashion in the Pandemic Era

       Our own roaring 20’s

      March of 2020 marked the dawn of a new era. A raging storm of uncertainty loomed over the world as we hunkered down at home. We prepared ourselves for two weeks of waiting but were met with a whirlwind of permanent change. We changed how we shopped and worked. The world adapted to the virtual world and learned to bake things from scratch. 


      Throughout the whirlwind of adapting, we all began to ask ourselves all of those scary existential questions we avoided due to the hustle and bustle of our previous lives. Collectively we began to embark on the terrifyingly wonderful journey of self discovery. Our personal meaning was changing and so did what we wore. 



      Couple walking

      Nevertheless, we adapt.

      Comfort and leisure became the favored Friday night attire as stilettos and shapewear nestled in for a long winter's nap. Joggers, tees, and hoodies became our uniform on our quest to find tranquility in life’s simple pleasures. The pandemic provided us a unique opportunity to wear what we wanted in a judgement free space. Online quarantine fashion themed groups sprung up on social media providing us a platform to connect and to be inspired. We were home. We were comfortable but we yearned for pageantry again. We if what we wore really mattered anymore. 


      couple watching a movie


      Does what we wear really matter?

      As we safely ease back into the familiar we have solidified, yes, what we wear still matters. Fashion is a reflection of oneself. It is an expression of our individuality.  It is the first impression we give to ourselves and can impact our entire day. In the past, we stressed about how we presented ourselves to others. “Does this outfit make the right impression? Am I trendy?” We have grown beyond wearing what we think the world wants us to wear. We have learned to ask instead, “Does this outfit make me feel good?” 


      You matter.

      Your journey to the person you are now was a bumpy and inspiring ride. We at GOEX want to be there for you while you continue that wonderful path. We want to provide you with accessible, quality garments that you can look good in but more importantly feel good about wearing. Your fashion should reflect the strides you have made as an individual and celebrate your commitment to better. Every stitch is the creation of a fair wage job and a piece of plastic out of the ocean. Every silhouette is hope. Every color, a dream. Be true to yourself by living the lessons we learned in this turbulent era. You have the ability to change lives with an act as simple as putting on a t-shirt. Get dressed. Feel good. Do good. 



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      Follow the story.

      We strive to be bold with our words and represent the ideals we believe. If you like what we stand for, we want to share more! Stay in the loop by signing up to receive our newsletters and following us on Instagram, Twitter, and Facebook.

      Fashion That ZOOMS!

      Fashion That ZOOMS!

      The key to a fabulous first impression is your upper half and we’ve got you covered whether it’s a conference call, a first date, or a virtual happy hour with friends.


      Here’s some of our favorite looks for video calls:


      Woman in heather gray cardigan

      Our eco-friendly cardigans paired with our rib tees made from remnant fabrics are not only incredibly comfortable, they make you look like you’re dressed for the office. 












      Woman in hoodieKeep this one safe from hoodie snatchers because this fleece feels like a hug from an old friend. This super soft weighted fleece inspires you to feel good while getting things done. The snug symmetrical pockets are perfect to hold your phone in between sending emojis in the group chat.











      Man in 1/4 zip hood

      Video chatting with IT? *Blessed* Stay chill in our Navy ¼ zip fleece with our Amber triblend tee. You can stay comfortable and stylish while waiting for that update to install.













      Woman in weekender hoodie

      This one for the virtual tabletop gaming crowd. Invoke the rule of the cool in the Olive weekender hood. No matter the adventure, you’re ready to roll for initiative. 













      Man in charcoal polo

      Designed for all day comfort, this charcoal triblend polo is made from the same super-soft, eco-friendly triblend as our best-selling tees with a slightly tapered fit. This staple is great as a basic and perfect for the corporate world. 












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      Follow the story.

      We strive to be bold with our words and represent the ideals we believe. If you like what we stand for, we want to share more! Stay in the loop by signing up to receive our newsletters and following us on InstagramTwitter, and Facebook.

      A Proud Member of the Fair Trade Federation

      A Proud Member of the Fair Trade Federation

      We are tremendously proud to be members of the Fair Trade Federation. Our mission is to do better in everything we do. Becoming members of the Fair Trade Federation was a part of that journey. The FTF evaluates businesses against a “360° fair trade” standard – making sure its members’ entire enterprises are committed to being fair and responsible socially, economically and environmentally. We dedicate ourselves to not just following the nine Fair Trade Principles – we live by them.

      The Fair Trade Federation is a membership organization, not a certifying body. Rather than certifying individual products, businesses must go through a rigorous screening process in order to become members. This screening is a holistic evaluation of GOEX’s fair trade practices.


      Why are Fair Trade Federation members different from other companies?

      Fair trade means a lot of things to a lot of different people. But if we get down to the nitty gritty, it means “better”. Better standards, treatment of employees, pay, working conditions, environmental practices, and customer relations. It is important to distinguish between fair trade certified products and fully committed fair trade companies. Fully committed fair trade companies have built ethical behavior into their DNA. It is part of every decision and process. Companies that sell certified products sometimes source only a small percent on certified terms.

      The distinction is great. 


      What does GOEX’s membership mean? 

      Fair Trade Federation members go through rigorous screening evaluating our business sourcing, practices and mission. The FTF calls it 360° fair trade, meaning we’re committed to being fair and responsible in everything we do. 360° fair trade means long-term, holistic partnerships that empower small businesses, entrepreneurs, and artisans. It means they have the resources and encouragement to strengthen their communities and grow their businesses sustainably.


      How do we qualify?

      Our entire business undergoes extensive evaluations to ensure we source all products in compliance with the entirety of FTF’s Code of Practice.  Here are the nine Fair Trade Federation principles:


      1. Create Opportunities for Economically and Socially Marginalized Producers
      2. Develop Transparent and Accountable Relationships
      3. Build Capacity
      4. Promote Fair Trade
      5. Pay Promptly and Fairly
      6. Support Safe and Empowering Working Conditions
      7. Ensure the Rights of Children
      8. Cultivate Environmental Stewardship
      9. Respect Cultural Identity


      Learn more about the 360° fair trade principles and FTF’s eligibility requirements here.


      Thank you for doing your part.

      Thank you for choosing to care for others and our world through the power of your purchase. We are committed to every person who plays a role in producing your t-shirts, committed to the children and families who benefit from 100% of profit, and committed to providing you with complete transparency and a product you’re proud to wear.