How To Be Trendy AND Sustainable

How To Be Trendy AND Sustainable


Trends challenge us to fully express ourselves and also define the autonomy of the age. When you say 1985 what comes to mind? Is it acid wash jeans, sequins, and big hair? Is it Reaganomics and Family Ties? Yes, to all of these things and more. Fashion trends have the power to reflect, define, and even impact history. They are the epitome of life imitating art and art imitating life. 

One of the biggest misconceptions about ethical, sustainable fashion is to view trends in a negative way. Quite the contrary, in greener fairer fashion, trends have purpose and meaning.  The sustainable, ethical fashion movement is not here to shame trends. Instead we are moving to redefine. Here are some ways to redefine what it means to be trendy -


1.) Keep in mind, sometimes trends come back.

Trends have the power to reinvent and revolutionize. They can be as timeless as the little black dress or as questionable as the popcorn shirt. If sustainability has been a priority for your closet for a long time you may have realized that trends ebb and flow. 

For example, we are seeing a resurgence in vintage graphics and even butterfly clips are inching their way back into our vanity drawers. Think of all of the resources we could save if we let our trends take a vacation instead of throwing them out.


2.) Appreciation vs Participation

Time will tell if a trend is right for you. When you see something shiny and new sit with it awhile before making a decision. Give some space to discover wants vs needs. Check in with yourself. Ask yourself, “Would I want to run into an ex or frenemy in this garment? Would I feel confident and proud? Would mom tell me that we have this at home?” 

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Many great decisions begin with conversation and feedback. Ask your friends for feedback. Follow influencers for style inspiration. Have questions about fit? Reach out to brands directly. We love to answer your questions and show you how we wear GOEX apparel


3.) Explore. Experiment. Embrace.

Explore new ways to wear favorites. Think of how many ways you can accessorize a vintage white triblend tee. A look can change drastically with a well placed tuck, layered up with a cover or wrap, or amplified with statement jewelry. 

Experiment with color, placement, and style. Mixing your neutrals and basic staples with innovative and outspoken patterns can inspire a cardigan or dapper a fleece crew

Elegant Sustainable Fashion

We empower you to try new things guilt free. Embrace that you are an ever changing person and that what you like today might change tomorrow. You don’t have to beat yourself up over fashion that doesn’t fit your aesthetic anymore. Acknowledge the joy you once had and move on. Your separation is another fashionista’s journey. (The Honest Consumer has an excellent blog about the magic of online thrift stores.)


4.) GOEX is here for you.

GOEX has a continuous commitment to make comfortable, fashionable garments that have a positive impact on humanity and the planet. We will continue to expand our assortment of garments made of eco-triblend fabric diverting more plastic from landfills. Each garment is sustainably made of USA fabric and sewn with extreme attention to detail. From heathered fabrics, subtle topstich, and versatile patterns we design in order for our customers to get the most out of their basics. We want you to try trends and explore your ingenuity with sustainable, ethical staples that will grow with you. When you go with GOEX, you're making an impact on the environment. PLUS you are helping to sustain dignified, fair wage jobs that help families stay together. 


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